The ‘correct’ approach evolves and there’s always new ways to deliver information either simpler, or in a more exciting way. Much like companies consistently innovate new features, designers consistently create. Connect to the user to build a persona of your product and make the interaction more human than just exchanging cash. Don’t over-follow competition as your product needs to stand out. Consistency across products builds brand awareness. Keeping consistent with current standards makes it easy for new users to pick up an app, while sharing designs across pages reduces confusion and increases ease-of-use. For apps, you want to stay focused and stop cluttering the interface by hiding options that won’t be commonly used. You want to describe a product in steps, not all at once, like a conversation. Then, if you discover a problem, you can go back to the user and investigate the issue. If you’re not sure about a particular feature or idea, you can combine analytics with A/B testing (releasing a change to a subset of your users first) to see its value. Deciding to track an event or click takes developers just one line of code, but this can be the indicator that tells you whether a feature has an impact or whether no one ever touches it. This will allow you to track usage of your site. To measure your success, you could add a web analytics tool such as Google Analytics to your website. It’s crucial to keep involving the user throughout the development process to review, reflect, and iterate to keep eliminating wastefulness as early as possible. This is already delivering a good and focused product, but to make it great, you need to understand that that you’ll never be able to get the complete picture or there will always be some misunderstanding.
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